Neuroscientific studies have shown that printed materials literally touch your senses by tapping into the recipient’s “Haptic” or touch memory in our brains, which has been proven to be the most lasting form of emotional connection. In other words, printed campaigns feel authentic and trustworthy because paper feels good.
A well-designed printed piece creates a completely different experience for your audience than anything they’d experience from just a screen and allow brands to become memorable because print leaves an indelible impression. Print marketing gives brands a much higher level of impact than what digital marketing can achieve, building meaningful and long-lasting connections with consumers.
In fact, a survey conducted by Two Sides North America found that:
- 88-91% of respondents agreed that, when responsibly produced, used and recycled, print and paper are a sustainable way to communicate.
- 92% said they are far more likely to trust a company when its value proposition is presented via high quality print such as silky brochures, thick flyers, and 3-dimensional printed materials.
- 85-89% agreed that, when forests are responsibly managed, it is environmentally acceptable to use trees to produce products such as wood for construction and paper for printing.
- 80-85% receiving environmental claims such as “go green – go paperless” believe companies are merely seeking to save costs.
Over the last couple of decades, the print industry has gone through tremendous advancements and technological achievements, lowering costs of traditional printing campaigns and adding new “Wow” factors to branding and advertising such as augmented reality, synthetic substrates, and variable data printing.
At 1to1printers we have the technology and experience to produce innovative marketing materials like customized boxes, VDP campaigns and personalized brochures, tactile experiences through soft touch laminated books, and unyielding water-resistant menus. You imagine it and we will produce it.
We can transform your ideas into tangible memories for your audience.
Written by our very own Marilu Ballina
