Online purchasing experiences do not provide the same sensory connection that in-store purchasing does. Brick & Mortar outlets want their customers to indulge in the colors, flavors, textures, and smells of their store. Having the right décor is essential for the development of such experience. In fact, today’s consumers are looking for a new experience every time they visit your store and Retailers are stepping up to the challenge.
This is why, more and more, we are seeing our Retail clients use temporary Wall and Floor coverings to augment their in-store promotions and keep the customer experience fresh, attractive and exciting. Our clients increasingly use short-term murals as well as floor & window graphics to advertise and showcase their brand, services, and products.
The success of our partnerships with our Retail clients is based on high quality prints that are easy to install and easy to remove. That’s the secret sauce: Temporary coverings that can be replaced in a snap! Our temporary wall covering materials are easy to remove because they do not damage the drywall and require no glue of traditional wall paper. We provide our clients with removable and replaceable graphics that maintain the “pop” of color and vibrancy that permanent wall coverings would, but without the long-term commitment.
Some of our clients keep their temporary graphics for as long as six months, while others may need them for only a couple of days at the launch of a new product line or at a celebratory event.
Many of our clients change their store décor according to the season, their offers, or their promotions, always taking full advantage every aspect of their retail space: walls, windows, floors… which turns out to be a cost-effective way to augment their brand exposure and their customers’ experience as they walk into their stores.
Give us a call to learn more about how this fast-growing marketing trend can benefit your next in-store customer’s experience.
